The originality in this is a breath of fresh air, and it comes from Toben Seymour, a guy who’s most known for directing Kanye West’s music video for Champion.

This is what he did for Claire Denamur’s Prince Charmant:

He describes the production on the video’s YouTube page:

The technique in this video was to first shoot everything in color then paint it white and project it back onto itself. A sort of relief projection video. I felt it was a good way to illustrate memories.

…

Inspired by the film projection experiments of Michael Naimark at MIT.

Pretty outstanding results. Good on him.

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