This ad agency has created what they refer to as “viral” videos for Vitamin Water.

[sighs]

You can’t call it viral until it actually goes viral. It’s like calling something annual. It can’t be annual until the second one.

And it’s just so obvious, so apparent, that we’re watching an extended ad. There’s nothing “behind-the-scenes” about this. They’re acting the whole time.

But, as if to defeat myself, I’m going to share them with you anyway (and help them go viral).

This next clip, on the other hand, I can actually see being shared “virally”:

I don’t know if I have a point. Maybe my point is that people aren’t idiots. We can tell if people are being candid or not. We can tell if they’re being sincere or not.

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Advertising is better than it was.
Worst Top 10 ever.