Perhaps the booty shaking era is winding to a close?
I’m noticing more and more music videos are turning to innovative/creative visuals to grab and, more importantly, keep your attention. This is a welcome change. And it seems like we’re pretty much done with the choreographed dance numbers era, eh? I mean, Janet Jackson and some other dinosaurs from that era might still bust out a dance sequence in their attempts to remain relevant, but by and large its a relic of the 80s and 90s. We’ll call it MJ’s contribution to the evolution of the craft.
These are two examples of music videos that kept me watching because I appreciated the artistry and didn’t want to miss what was next, despite the fact that the songs the videos were created for were subpar and hardly memorable.
First up: Talib Kweli’s video for Hot Thing / In The Mood:
Obviously a play on the HP commercials starring Jay-Z and others, but entertaining and attention-grabbing nonetheless. It also used an interesting over the shoulder from the front camera angle near the end. The camera was positioned so that you could juuust see Kweli’s lips rap over the brim of his hat. Nice.
Second vid: Marie Digby’s video for Say It Again:
Again, a concept that I’m pretty sure was stolen from a commercial. Nonetheless, it’s light, fun, and creative.
I secretly hope my video for Mir will have a similar type of appeal to viewers, even if they aren’t fans of the genre. Let’s keep our fingers crossed.