From a New York Post article:

ORLANDO Bloom has landed another lucrative trilogy. The “Pirates of the Caribbean” actor has landed the lead role in Disney’s “Prince of Persia” in a deal worth a reported $40 million. The 31-year-old Brit beat Zac Efron and David K. Zandi, who claimed to be a real-life Persian prince and campaigned for the role by declaring he’d won a poll of 17 million viewers.

Their loss. I wouldn’t have asked for more than $30 million.

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